GUINNESS team up with ‘Rugby’s Greatest Championship’ for new six-year deal

first_imgFriday Dec 7, 2018 GUINNESS team up with ‘Rugby’s Greatest Championship’ for new six-year deal The Six Nations Championship will have a new title sponsor next year as global brand GUINNESS have come on board from 2019 in a new six-year deal that strengthens their commitment to rugby, adding to an already extensive portfolio that includes the Guinness PRO14 and partnerships with the four home unions and leading European clubs Leinster and Munster.  ADVERTISEMENTAfter the announcement today, a statement read:GUINNESS will work with Six Nations to build on its incredible brand heritage. In particular, the GUINNESS team will seek to champion both the player and fan experience and will use its sponsorship to encourage the millions of adult fans watching or attending the games to drink responsibly.Commenting on this the new partnership, Six Nations CEO Benjamin Morel said: “We are absolutely delighted to enhance our long-standing relationship with GUINNESS and they will be a terrific title sponsor for Rugby’s greatest championship. GUINNESS are world leaders and our partnership between two great iconic brands will enable us to reach new audiences on a global scale.“We could not be more excited to be working with the GUINNESS team over the coming years on developing new and innovative ways to connect with our fans and consumers.”Diageo President for Europe, Turkey and India, John Kennedy said: “We are really looking forward to the start of the GUINNESS SIX NATIONS in February 2019. Working with the Six Nations, we want to enhance both the Championship and the fan experience whilst using the partnership to encourage the adult fans watching, or attending, the games to drink responsibly.”Mark Sandys, Global Head of Beer, Baileys and Smirnoff at Diageo said: “This announcement affirms our long-standing support for the game of rugby and cements our position as one of the world’s biggest rugby supporters. We truly believe in the power of sport to connect communities and we’ll be working with the Six Nations to ensure that fans’ experience of the GUINNESS SIX NATIONS is their best yet.”ADVERTISEMENT Posted By: rugbydump Share Send Thanks Sorry there has been an error News Related Articles 25 WEEKS AGO Exeter vs Toulouse is off as a number of… 25 WEEKS AGO Danny Cipriani leaves Gloucester with immediate… 25 WEEKS AGO ‘Aphiwe can’t believe it. We were starting… From the WebThis Video Will Soon Be Banned. Watch Before It’s DeletedSecrets RevealedYou Won’t Believe What the World’s Most Beautiful Girl Looks Like TodayNueeyUrologists Stunned: Forget the Blue Pill, This “Fixes” Your EDSmart Life ReportsDoctors Stunned: She Removes Her Wrinkles With This Inexpensive TipSmart Life ReportsIf You Have Ringing Ears Do This Immediately (Ends Tinnitus)Healthier Living30+ Everyday Items with a Secret Hidden PurposeNueeyThe content you see here is paid for by the advertiser or content provider whose link you click on, and is recommended to you by Revcontent. As the leading platform for native advertising and content recommendation, Revcontent uses interest based targeting to select content that we think will be of particular interest to you. We encourage you to view your opt out options in Revcontent’s Privacy PolicyWant your content to appear on sites like this?Increase Your Engagement Now!Want to report this publisher’s content as misinformation?Submit a ReportGot it, thanks!Remove Content Link?Please choose a reason below:Fake NewsMisleadingNot InterestedOffensiveRepetitiveSubmitCancellast_img read more