AIME Business events criticial to economy EEAA

first_imgThe Exhibition and Event Association of Australasia (EEAA) has utilised the inaugural Business Events Week to highlight the critical role exhibitons and events play in the growth of the Australian economy and business.EEAA general manager Joyce DiMascio said that the association will continue to promote the success of business events in driving business, trade, employment and visitiation to Australia.”In 2013, we will continue to work with our members to tease out further proof of the value of this tier of the business events sector and its potential to stimulate the success of businesses that use the channel,” Ms DiMascio said.The exhibition industry is expected to grow by 35 percent in 2013 with Ms DiMascio highlighting the challenge of transitioning major shows in Sydney from the Sydney Convention and Exhibition Centre to Sydney Harbour Expo @ Glebe Island.”It is vital that all parties, epecially the NSW Government agencies, work together to ensure business continuity and a quality experience are delivered at the temporary site,” Ms DiMascio said.The new AUD$1 billion International Convention Centre (ICC) development in Sydney is slated for completion in 2017 and represents the first public private partnership for the NSW Government.Reed Exhibitions will be the first organiser to hold an event at the temporary site in February 2014 with three additional Reed shows also moving across next year.”We will need to ensure that the NSW Government supports the marketing of the interim site as this will be critical to the success of shows impacted by the closure of Darling Harbour,” Reed Exhibitions managing director Debbie Evans said.The EEAA also announced the results of their EEAA Market Monitor survey for the 2011/2012 financial year with 62 percent of suppliers reporting turnover had increased over the financial year.The report also found that, on average, 12,000 potential buyers attend an exhibition with 38 percent of trade shows and ten percent of consumer shows running a paid conference attached to the event.”The core data reveals the growing strength of the industry and is proof of the power of doing business through exhibitions,” Ms DiMascio said.”EEAA will be working the floor at AIME and Business Events Week to continue to spread that message.” Source = e-Travel Blackboard: N.A.last_img read more