House of Fraser to raise £1 million for The Royal Marsden Cancer Campaign

first_img House of Fraser, leading retailer of designer brands, has pledged to raise £1 million to build a new Children’s and Teenage Cancer Centre at The Royal Marsden.The premium department store group has become part of ‘Our Plan’ to help more children with cancer become children without cancer by teaming up with The Royal Marsden Cancer Campaign.The charity supports the work of The Royal Marsden Hospital and in this exciting new partnership The Royal Marsden Cancer Campaign and House of Fraser will help fund the hospital’s new state-of-the-art Children’s and Teenage Cancer Centre.It will become Europe’s leading cancer centre for children and teenagers. To make it happen £15 million needs to be raised by 2010 and House of Fraser will play a vital role in the fundraising appeal.Rebecca Butler, Director of Fundraising, said: “I am absolutely delighted that House of Fraser is supporting our Children’s and Teenage Cancer Centre appeal. This is an incredibly exciting partnership for us and I am thrilled that they have pledged to raise a staggering £1 million.“Our young patients deserve to receive the very best care in the best facilities and environment – with House of Fraser’s help they will.”Of all chronic diseases in children, cancer is the biggest killer, and The Royal Marsden is determined to make the lives of our young patients as comfortable as possible and to pioneer drug developments and new treatments.The new Children’s and Teenage Cancer Centre will house the latest state-of-the-art technology and amazing new facilities.This incredible partnership is being announced on the day House of Fraser opens its latest store in the prestigious new Westfield London shopping complex.House of Fraser is backing the appeal from December, with a store wide promotion to all customers. Staff from across the business will also be encouraged to get involved.Key points:* The appeal will establish Europe’s leading cancer centre for children and teenagers and to be a world-leader in paediatric drug development.* Childhood cancer affects one in 650 young people. The new Children’s and Teenage Cancer Centre will be larger, better equipped, and built around the needs of patients and their families and will pioneer new treatments to help more children with cancer.* The Royal Marsden Cancer Campaign needs to raise £15 million by 2010 to make this happen.– ends –Notes to EditorsThe Royal Marsden Hospital was the first hospital in the world dedicated to cancer treatment and research into the causes of cancer. Today the hospital with its academic partner, The Institute of Cancer Research, forms the largest comprehensive cancer centre in Europe with over 40,000 patients from the UK and abroad seen each year. A world leader in research, drug trialing and diagnostics, The Royal Marsden provides inpatient, day care and outpatient services for all areas of cancer treatment. The Royal Marsden scored double excellent in its quality of services and use of resources in the 2007/08 Healthcare Commission’s Annual Health Check – the only Trust to do so nationally for three consecutive years.For further information please contact Naomi Owen on 020 7808 2107 or email [email protected] or Miranda Pitt on 020 7492 0621 or email [email protected] of Fraser is a department store group with 62 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 150 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. Renowned for its designer brands and exclusive collections, House of Fraser offers luxurious items at affordable prices. From beauty essentials to home accessories, the premium department store strives to offer its customers an enjoyable and pleasant shopping experience. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million square feet of selling space. Customers can shop at House of Fraser fromhttp://www.houseoffraser.co.uk Tagged with: corporate  19 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 30 October 2008 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis House of Fraser to raise £1 million for The Royal Marsden Cancer Campaign About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more

When it comes to credit union website design, stop counting clicks

first_imgThe Rule of Three applies to a lot of things: comedy, composition, even computer programming. But there’s one thing to which the rule of three no longer applies — clicks.It happens all the time. You’re reviewing the prototype of your new credit union website design and everything looks good until it hits you. “It’ll take four clicks for a visitor to find the best checking account for her,” you’re thinking. “She should be able to get there in three!”The three-click rule. Its spectre has been looming over everyone from marketing managers to CEOs for nearly three decades, but this stifling statute probably should have died with dial up.If you’re trapped under the assumption that your credit union website design must follow to the three-click rule, you’re not alone. At BloomCU, we frequently talk with credit union marketers who hold fast to the dogmatic belief that it should never take more than three clicks to arrive at any page of a credit union website. And we get it. I mean, if you read something about the internet on the internet, it must be true 😉After careful consideration of the data, we’ve finally uncovered the truth: it’s not the number of clicks that matters. It’s how you use them.What is the Three-Click Rule?Fewer clicks equals happier users. At least, that’s the conventional wisdom. Since the dawn of the internet, web designers have taken this rule for granted, contorting their wireframes and user journeys in a Herculean effort to keep their conversion funnel — the path a user takes to go from potential customer to happy client — limited to no more than three clicks. Rules like these can be reassuring. Believing that three clicks from homepage to home base makes for a simple and effective website takes a lot of the guesswork out of the website wireframing process, which takes a lot of work to do well. The only problem is that the whole premise — that users get angry if it takes more than three clicks to get to their online destinations — is just a guess, and the data doesn’t back it up.Where Does the Three-Click Rule Come From?Nobody really knows.We have some guesses as to where it started, but the origins of the three-click rule are murky at best. In his book “Taking Your Talent to the Web,” Jeffrey Zeldman maintains the rule is intuitive, logical, and “based on the way people use the Web.” The three-click rule became the de facto solution to a perceived problem and, until recently, it went untested.It’s certainly possible that some website visitors might be operating on a three-click attention span. And if they’ve heard about the three-click rule, you can’t really blame them. Luckily, studies show that when every action they take gets them closer to their intended destination, they’re too focused on their user journey to count their clicks. And you should be, too. Here’s why.The Three-Click Rule is a MythIf you’re crafting your credit union website design to get users to open an account in three clicks or less, there’s only one way to do that: a giant homepage navigation. The three-click rule forces you to cram as much information as possible on your homepage — every service, every call to action, every form field — and the result is choice overload. You’ve given your visitors too many choices, and too many choices make decision-making more difficult.Not only does the three-click rule force you to make cumbersome design choices, but experts have discovered that those choices aren’t worth it because the rule they’re based on is a fallacy. A recent e-commerce study tested the behavior of 44 people tasked with completing various online assignments. The results showed that users were no more likely to quit their task after three clicks than they were to quit after 12 clicks, or even 25. And the people who completed their tasks in fewer clicks were no more satisfied than those who took a little longer to navigate through the website.That isn’t to say everyone was satisfied. People often complain about not being able to find what they’re looking for online. But that has nothing to do with the quantity of clicks, it has to do with the quality of results after clicks.So if We’re Not Tracking Clicks, What Are We Tracking?Rules are nice. They provide a sense of confidence that if we follow them, success will be right around the corner. So if you have to follow a rule, make it the one-click rule. In his book “Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability,” Steve Krug recommends increasing usability by keeping things simple. Users don’t mind clicking, he says, as long as each click is a clear choice that gets them closer to their goal. Let’s say your visitor wants to buy a used car. She can click the “loans” tab on your homepage, then clearly see the auto loans option on the next screen. She now has all the info she needs about loans, and if she’s ready to apply, that’s the third click. But wait! A lightbox pops up asking whether she’s looking for a new or used vehicle; that’s another click. Four worthwhile clicks later, your visitor is clicking through a membership eligibility questionnaire — at least four more clicks — but each one brings her closer to that auto loan.So the one-click rule doesn’t mean one click terminates the conversion funnel. It simply means that instead of counting clicks, make every single click count. With BloomCU’s personalization software, it’s easier than ever to do just that.“I don’t know,” you may be thinking. “The three-click rule has been around for a while, and I’ve never even heard of personalization. Who even uses it?”Everyone.The truth is, personalization is so simple and intuitive, you’ve seen it without even noticing it. Take Netflix, for example. Because you watched “House of Cards,” they think you want to watch “The Crown,” too. And they’re absolutely right. It’s not magic, it’s just personalization at work.Your members want so much more than the minimum clicks. With Persona, BloomCU’s personalization software created specifically for credit unions, you can find out exactly what your users care about. With dynamic personalization built into your credit union website design, you can track visitors’ behaviors, record data, and adapt your content so every single click counts.Information architect Shari Thurow recommends taking your focus off the clicks and putting it on your visitors.“It all begins with your users. Understand and accommodate their mental models. Understand their tasks and how they go about completing them. Use the users’ language. Understand their context. Then? You might have a website that is worth its weight in gold.”Your credit union website visitors aren’t blank slates with tiny attention spans. They’re a diverse population of people with particular needs — needs that you can track, assess, and fulfill. Personalizaton makes it possible to lay the groundwork for long-term relationships with current clients and potential customers so they keep coming back. 43SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Derik Krauss Derik is a cofounder of BloomCU, an award-winning website design agency for credit unions. His agency’s design work has received recognition from CUNA (Diamond Award), TheFinancialBrand.com, and others. He … Web: bloomCU.com Detailslast_img read more

NAFCU ever-vigilant on CU exemption as White House pushes tax reform

first_imgNAFCU remains vigilant in protecting the credit union tax exemption as the White House prepares a stronger push for tax reform legislation – likely this week – according to reports.Reuters, covering a report from The Financial Times on Friday, reported that President Donald Trump would begin his efforts with a speech Wednesday in Missouri, according to National Economic Council Director Gary Cohn.Also last week, Politico quoted White House Press Secretary Sarah Huckabee Sanders saying that a focus on tax reform is a big priority for the Trump administration and that action would “probably” start this week and carry into the fall. 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading »last_img read more

Pertamina begins construction of three oil, gas rigs atop Mahakam Block

first_imgState-owned energy giant Pertamina has begun constructing three oil and gas rigs worth US$105 million in the gas-rich offshore Mahakam Block to boost domestic production.Pertamina, through upstream subsidiary PT Pertamina Hulu Mahakam (PHM), signed a deal with engineering contractor PT Meindo Elang Indah on July 27 to have the rigs built by the fourth quarter of 2021.“At its peak, these three rigs will contribute up to 120 mmscfd [million metric standard cubic feet per day],” said PHM president director Danar Dodjoadhi on July 29. PHM, Indonesia’s fourth-most productive gas company, produced 624 mmscfd in the first half of the year. It expects the three rigs to provide 20 percent of its total production by 2024. Pertamina’s investment in the Mahakam Block in East Kalimantan is part of Indonesia’s larger aim of doubling gas production to 12,300 mmscfd by 2030 and becoming a major gas exporter in the Asia-Pacific region.Developing the aging block further is, however, a very costly undertaking as its reserves are confined in thousands of small, isolated, underground pockets. This means that PHM will periodically have to drill new wells to maintain production levels.Meindo Elang Indah will build one rig called “Jumelai” in the South Mahakam Field and two other rigs called “North Sisi” and “North Nubi” in the Sisi Nubi Field.Gas from the three rigs will be channeled to Pertamina’s Refinery Unit V in Balikpapan.The project, at its peak, will require between 900 and 1,000 workers. The rigs are also expected to have a 51.2 percent local content (TKDN) requirement, said Upstream Oil and Gas Special Regulatory Task Force (SKK Migas) official Sulistya Hastuti Wahyu.“We extend our appreciation to PHM for completing this tender on time, within 88 days,” he said.Topics :last_img read more

Legislation in UK to protect children from porn

first_imgChristianity Today Australia 2 April 2012A Bill to stop children from accessing hardcore porn was introduced to Parliament this week. The legislation requires internet service providers and mobile phone operators to block pornography at the network level unless the customer is 18 or over and asks for the block to be removed through an opt-in mechanism. Baroness Howe of Idlicote, who introduced the Bill in the House of Lords, said the change would help parents to protect their children. She criticised the “reluctance” to block or limit access to adult content on the internet. “Historically, most internet content has escaped regulation,” she said.… Some of the most popular internet pornography websites do not have age verification mechanisms in place. According to Psychologies Magazine, the single largest group of internet pornography consumers is children aged 12 to 17, while one in three 10-year-olds has seen pornography online. The same magazine said that four in every five teenagers aged 14 to 16 “regularly” accessed explicit photographs and movies on their home computers. A recent YouGov poll pointed to increasing ease of access to pornography, with two-thirds of children admitting that they had accessed explicit material on their handsets.http://au.christiantoday.com/article/legislation-in-uk-to-protect-children-from-porn/13056.htmlast_img read more

Living Double Lives: The puzzle of the student-athlete

first_imgUNDECIDED308 MEN’S SWIMMING2.942.94 10. HISTORY15 MEN’S CREW2.862.99 WOMAN’S AVERAGE3.133.11 WOMEN’S VOLLEYBALL3.073.04 MEN’S CROSS COUNTRY3.023.09 Martin attributes the team’s success to the many opportunities that the Athletic Department puts in place to make sure student-athletes are not falling behind in their studies.“Freshmen have to spend 10 hours at study tables every week and if you get a certain GPA then you don’t have to go to study tables anymore after your freshman year,” Martin said.“I take full advantage of the resources they give us like free tutoring, counseling to answer any questions you have,” junior swimmer Aja Van Hout said. “This university offers us a lot.”Still, many teams — all offered the same services by the Athletic Department — fall short of their non-athlete peers.The Wisconsin men’s basketball team, applauded for its recent success in the NCAA tournament, completed the fall semester with a combined 2.76 GPA, and only two current men’s teams have managed to maintain cumulative GPAs more than a 3.0.It has been a few seasons since a high-profile Wisconsin athlete’s GPA or credit-load has dropped below the academic threshold put in place by the NCAA to remain eligible to play athletics each semester. It has happened, however, offering a prime example of the complicated relationship that sports and academics share in a university setting.In 2010, The Associated Press reported Wisconsin paid a $5,000 fine to the NCAA after the women’s hockey team allowed an academically ineligible player to play in the 2007-08 season.During the 2005-06 season, then-freshman forward Marcus Landry was ruled academically ineligible for the spring semester and was forced to sit out the rest of the season after appearing in all 16 of the team’s games to that point.When you take a look at the schedule that student-athletes are expected to maintain day in and day out in order to meet both sets of demands, it becomes easier to see how cases like this can happen.Van Hout estimates that she spends roughly 30-40 hours each for her academics and athletic responsibilities, respectively, each week. The combination of being both physically and mentally exhausted each day can be hard for others students to relate to, she says.“During the regular season we have 6:00 a.m. practice so it’s a 5:20 a.m. wake up call for me,” Van Hout said. “It’s a two-hour practice in the morning and then we do class from 8:50 a.m. to about 12:55 p.m. Then from 2-5 p.m. we have practice including lifting and swimming. [… ] After that I give myself about an hour to have dinner and then I get to the books and try to get to bed as early as I can.”“The last thing you want to do when you get home is do homework, but you have to do it,” Martin added. “It’s just something you can’t really understand until you experience it for yourself.” TermCum. 5. POLITICAL SCIENCE27 The GPA gapSearch for a student-athlete that is excelling in both roles, and junior swimmer Ivy Martin immediately stands out from the crowd.Currently in her third year on the Wisconsin swim team, Martin was named an All-American in 2013 after finishing sixth in the freestyle at the NCAA Championships. Perhaps just as impressive, the Madison native boasts a GPA in the 3.5 to 4.0 range and is pursuing a double major in sociology and psychology — while still intending to graduate on time.In fact, the entire women’s swimming team has been a success story of sorts.In a recent open records request by The Badger Herald, it was revealed that the women’s swimming team holds one of the highest cumulative GPAs as a team, behind only women’s cross-country. Last semester, the team’s 3.24 GPA gave it an average identical to the entire student population, and one team — women’s golf — finished with a team GPA higher than the rest of the student body with an average of 3.3.STUDENT-ATHLETE GPASAverage student-athlete’s grade point averages for Fall 2013 by team, listed for the term and listed cumulatively. Data from UW-Athletics. 1. SOCIOLOGY81 WOMEN’S TRACK3.203.21 TOTAL1038 10. MECHANICAL ENGINEERING15 MEN’S GOLF2.952.88 WOMEN’S GOLF3.303.19 WOMEN’S SWIMMING3.243.22 MEN’S WRESTLING2.782.75 WOMEN’S CROSS COUNTRY3.233.28 WOMEN’S HOCKEY2.922.98 10. NUTRITIONAL SCIENCES15 WOMEN’S SOFTBALL3.233.09 The University of Wisconsin’s mission statement lists some lofty goals.According to the current 1988 incarnation of the statement originally drafted at the university’s founding in 1848, UW strives to “offer broad and balanced academic programs,” “pioneer new fields of study” and “maintain a level of excellence and standards in all programs that will give them statewide, national and international significance.”Not mentioned in this list, however, are successful sports teams, profitable athletic departments and NCAA championships.Yet athletics programs have come to dominate the universities that host them. Since the establishment of the first recorded athletic season at UW in 1889 with the introduction of a two-game football season, Wisconsin has continued to add sports throughout the 19th and 20th centuries — slowly accumulating 22 sports programs at the Division I level in the NCAA.For the 2013-14 season, Wisconsin’s athletic department allotted a $127.5 million budget to operate its many expenses including coaches’ salaries, student-athlete financial aid and construction projects, among others.Student-athletes play the starring role in helping generate ticket sale revenue of nearly $30 million each year for the Athletic Department. But as the carefully crafted title “student-athlete” implies, it is only half of the role that they serve at universities across the country each year.The UW Athletic Department carefully noted this dual objective in its own mission statement created in 2001:“To honor [the Athletic Department’s] academic mission and that of the University, the Division supports the educational aspirations, academic progress and general welfare of the student-athlete.”However, accomplishing both of these goals simultaneously is no easy feat, especially for the student-athletes trapped in the middle. WOMEN’S TENNIS3.023.04 MEN’S TRACK2.992.90 “It’s an NCAA requirement that you have to have a major declared by the beginning of your junior year,” Assistant Athletic Director for Academic Services Doug Tiedt said. “If a decision isn’t made until that point, we can appeal to the NCAA or we can let them know that this decision is still being decided and that they have applied to a program, but we always have a backup.”As a result, many student-athletes naturally filter into certain majors as placeholders, even if they had originally intended on another major when they began school.Eighty-one student-athletes — including Ivy Martin — are declared sociology majors, which currently sits atop the list for most student-athletes in the major. According to the department of sociology chair, Pamela Oliver, the flexibility that a sociology degree provides can make it an attractive choice for an athlete trying to stay eligible.“We have historically been, and we are not unwilling to be, an all-comers major,” Oliver said. “We’re trying to put more structure in, but we’re still willing to let all students take our major and not try to put up gates to entry.”Oliver, however, was quick to point out that this isn’t the only reason a student-athlete might be attracted to the major, many — like Martin — sign up simply because the major sounds interesting or provides a career path that fits their goals.“I think they think it’s interesting,” Oliver said. “They find it relevant to their lives. […] There is a sociology of sport class that a lot of athletes. […] The teachers of that course both intentionally reached out to athletes, saw them as people they were interested in relating to.”Sociology advisor Ellen Jacobson says the sociology program has a long history of making itself available to the academic needs of student-athletes.Former sociology department chair Jane Piliavin started reaching out directly to the Athletic Department and student-athletes during her tenure as chair from 1994-97.“One of the first things she required of me was participation in Advisor Night at the Field House,” Jacobson said in an email to The Badger Herald. “Not very many L&S advisors participated in those days.“She got very close to some of the football players and their families, I know she knitted a few sweaters for them. Jane made it be known to the academic advisors and the athletes themselves that sociology was a welcoming department.”And yet despite the NCAA providing a number of checkpoints to ensure student-athletes are declaring majors with ample time to complete their studies and graduate on time, the NCAA self-reported that this is not always the outcome.Termed the Freshman Cohort Graduation Rate, the NCAA compiles graduation data for each class of incoming student-athletes in six-year windows. This means that for the 2006-07 entering class — the most recent class the NCAA has reported — the graduation rate was calculated based on how many students from that cohort had graduated with six years of starting school at the university.At UW, 75 percent of student-athletes that began attending classes in 2006 had graduated by the end of the 2011-12 academic year compared to 83 percent of the general student population. When the rate was averaged for the last four cohorts the NCAA had calculated, the student-athlete graduation rate fell to 72 percent, while the rate for all students only fell one point to 82 percent.Among male student-athletes the four-class cohort average fell to 62 percent, compared to the 81 percent for all UW male students.For Tiedt, this means the academic services offered to athletes are failing to meet their collective goal of having a graduation rate that matches or exceeds that of the student body.But the issue is not quite so simple.Tiedt indicated that the most common graduation rate that the NCAA uses does not necessarily paint an accurate picture of the success of student-athletes academically because it only includes freshman athletes who came into the university on scholarship. It does not take into account students that transfer to or away from the university, Tiedt said.“[It] only refers to the student-athletes that were on scholarship at the beginning of their time here,” Tiedt said. “It has a lot of intricacies that I don’t think truly reflect success. I think you have to look at everything put together.”In the Graduation Success Rate, which takes into account athletes that go pro or transfer to another school — among other things — student-athletes graduate at a rate nearly 15 percent higher than the student-athlete Freshman Cohort Graduation Rate. However, this is more difficult to compare as no such rate is offered by the NCAA for the general student population.The debateAs the issue comes under increasing scrutiny each year, it offers an interesting question for the NCAA and athletic departments across the country to grapple with: What role is appropriate for student-athletes at a university?In a landmark ruling March 27, Northwestern University’s football program earned the right to form a union and bargain collectively after the National Labor Relations Board ruled that they were employees of the university.While the ruling cannot translate over to a public university like the University of Wisconsin because the NLRB does not have jurisdiction in public universities, it does offer the first ruling in favor of students-athletes as anything other than students first.For many student-athletes — like Martin — the title student-athlete is a perfect fit. It gives them the opportunity to use their athletic skills to earn their college education at a reduced cost or sometimes even debt free, but for others the necessity that both come packaged together can mean that one role ends up taking a backseat.Still Tiedt believes drastic changes in the role of student-athletes on college campuses are not likely to happen any time soon.He suggested a more practical immediate future might present itself in the form of what benefits it can provide its athletes to compensate them in both the academic and athletic realm.“There is a real effort and a push for institutions […] to be able to provide the full cost of attendance for student-athletes, whether that means providing them with additional meals, or additional costs for travel or with additional monies for incidental costs,” Tiedt said.“That’s where I think this will really go, with providing students additional ways to meet the costs of what it truly does cost to go to school.” MEN’S SOCCER2.843.00 MEN’S HOCKEY2.852.93 MEN’S AVERAGE2.892.92 3. KINESIOLOGY49 WOMEN’S CREW3.133.11 MEN’S FOOTBALL2.882.90 4. BIOLOGY30 2. LIFE SCIENCES COMM54 6. ECONOMICS26 7. PSYCHOLOGY19 MEN’S TENNIS3.063.18 8. HUMAN DEVELOPMENT & FAMILY ST16 MEN’S BASKETBALL2.762.78 The winding road to a degreeBeyond a strict set of GPA requirements, the NCAA requires a number of other checkpoints for its student-athletes if they are to retain their eligibility — among them the requirement that all student-athletes declare a major before the start of their junior year.While not uncommon for many students at the university to declare their major within that time frame, things become a bit more muddled when highly competitive majors and application majors are brought into the picture.Schools such as the School of Education, which hosts the Kinesiology program — a popular major for many student-athletes due to its athletic training elements — requires 54 credits to be taken at the time of application, in addition to a number of required prerequisite courses. For a student-athlete taking lower numbers of credits to balance school, getting good grades and athletics, this can make meeting the minimum admission requirements difficult to reach by the end of the fourth semester.TOP MAJORSThe number of declared student-athletes for each of the ten most popular majors. (Data: UW Athletics) 8. ZOOLOGY16 TermCum. WOMEN’S SOCCER2.802.96 WOMEN’S BASKETBALL3.243.01last_img read more