Baidu Europe initiative to rename and sell domain names

Beijing time September 4 news, according to foreign media reports, Holland automation and Web design solutions company Baidu Europe (Baidu Europe) executive director Peter · especially Fawkes (Peter Ufkes) said recently, in order to avoid China and search engine Baidu confusion, the company decided to sell its own brand "Baidu", and including baidu.eu, baidu.tv, baidu.nl and baidu.be, a "Baidu" domain name.

Fawkes said that after the sale of trademarks and domain names, Baidu will be renamed in Europe, the company’s new name to the current domain name auction after the end of the announcement.

in recent years, Baidu’s brand awareness is growing, has become the world’s third largest search engine. With the continuous expansion of business, Baidu to Baidu Europe has brought a lot of confusion and trouble. For example, Baidu launched in Europe Baidu TV service (Baidu TV), and baidu.tv domain name has been registered in Europe Baidu. In addition, Baidu’s promotional activities on the Olympic Games also allow users to confuse the relationship between Baidu and Baidu europe.

Baidu Europe trademark right and the more than and 10 Baidu domain name by Amsterdam trademark agency De Merkplaats foreign sales, especially Fawkes said, the domain name sale will attract interested buyers a lot of Baidu domain name. He said: "over the past 5 years, Baidu has won a good reputation in europe." Previously, there have been many companies expressed willingness to take over Baidu’s European brands and domain names, but Baidu did not take such a shot in europe.

Baidu Europe was founded in 2003, currently only 8 employees, the company’s main business is to provide automation and Web design solutions. Fawkes said that in the registration of the trademark Baidu, Baidu has not heard of this company.

2006, Baidu set up an office in Europe to promote the business, the confusion between the two companies began. In order to show that he had nothing to do with Baidu, especially Fawkes even announced the development of its own search engine, to challenge Google. Although media reports allow users to clarify the relationship between Baidu and Baidu Europe, but with Google, Baidu’s search engine in Europe is difficult to match. After the sale of trademarks and domain names, Baidu will be renamed in Europe, the company’s new name to the current domain name auction after the end of the announcement.

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