The actual number of video game players underestimate the value of advertising

According to a report released by

CNET, a market research firm in March 23rd, Interpret reported that the number of people who play video games is more than the number of retail outlets.

Interpret. Advertisers are looking for new ways to get in touch with young men who spend a lot of time playing games and less time to watch tv. Michael, chief executive of

Interpret, said in a statement that retail numbers represent only part of the game’s players, suggesting that in-game advertising deals underestimate the value of the media. The report shows that advertisers should take into account the impact of groups of players playing the game, game rental, used game sales, game sharing.

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