Tmall Electric City 2016 strategy to build a group of ten million fans shop

DoNews April 11th news (reporter Zhou Qinyan) Tmall India wells City president today announced that Tmall Electric City in 2016 to help at least ten brands to achieve 10 million fans attention and the interaction of the goal, to create a number of tens of millions of fans and consumers make brand shop, expand the depth of interaction in Tmall, cultivating the diverse needs of consumers.

, according to Yin Jing introduction, Tmall electric city this year will be in content operations, industry chain, entertainment and sports game industry, services, intelligence to help reshape the brand five aspects of ecology, to meet the diverse needs of consumers. At the same time to continue cultivating consumer experience, service in the north of Guangzhou Shenzhen City Hangzhou five goods, logistics, customer service and innovation.

he said that in 2015, Tmall electric city through big data applications, C2B customization, cross marketing, channel sink, full channel management and multiple ways to help complete the self brand products to enhance the overall richness of sales. This year, Tmall city will continue to focus on the experience of the experience, the prosperity of the ecological, enabling businesses.

2016, Tmall electric city will focus on helping brand ecological remodeling from the five dimensions of content operators, industrial chain, entertainment industry, sports games, intelligent service, the core is to build a consumer brand operation system. In 2016 to help at least ten brands to achieve 10 million fans attention and the interaction of the goal, to create a number of tens of millions of fans and consumers make brand shop, expand the depth of interaction in Tmall, cultivating the diverse needs of consumers.

specifically, Tmall electric city will be through the content of ecological incubator, brand, business, goods and Master, fans, circles and other series, formed from the production to ecological system production consumption; relying on the Ali ecological resources, such as hardware (brands), software (YunOS), content (Youku potatoes), supply chain management (Rookie Suning), marketing (Sina, micro-blog) auxiliary brand to achieve closed-loop chain remodeling; in the sports game industry culture and entertainment, through Ali several entertainment industry layout, auxiliary brand better realize the full path of the interactive sports fans, game player groups; through the docking and integration of rookie, Suning and the brand of logistics and service system, from the warehouse distribution service, supply chain management based on Uber mode to customer service, maintenance and other services to enhance the ecological system; through the data capacity construction of IOT Ali Network system, promote cross brand smart products to achieve interoperability services.

in the channel, Tmall electric city will rely on Ali global supply center, power digital home appliances brand by Taobao, aliexpress, rural enterprises purchase electricity supplier business to complete the city, rural and global sales channel development.

In addition

, Tmall electric city will work together to continue cultivating brand consumer experience. This year in Beijing, Shanghai, Guangzhou, Shenzhen, the five largest city in Hangzhou as the first phase of the pilot city, were integrated with Suning, rookie and brand, improve products, logistics, service, customer service and other aspects of experience.

in April, above five >

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