Double 12 new track mobile payment war burning Wang line shopping

use of preferential subsidies to encourage users to go to the next line of the store with the mobile terminal consumption, behind the bustling shopping festival, but actually staged a O 2O and offline payment war.

if the "double eleven" is to allow electricity providers to harvest Online Shopping Festival, then "shuangshier" is a big Carnival online store. Since last year, Alipay parent company ant gold clothes to create "1212 Alipay reputation global Carnival" fame, this year, WeChat paid beauty group public comments have also added "shuangshier" war.

this line of cross-border business and Internet joint model, not only to strengthen the interaction between businesses and customers, but also to help businesses achieve real-time consumption, near field verification. Word of mouth network CEO fan Chi believes that twelve opened a new era of business intelligence, "time using the Internet technology, business platform and data feedback line start."

use of preferential subsidies to encourage users to go to the next line of the store with the mobile terminal consumption, behind the bustling shopping festival, but actually staged a O 2O and offline payment war.

strengthen mobile consumption habits

The

for this year’s "shuangshier" line carnival, Alipay and WeChat have launched pay great efforts to "burn" marketing. Alipay users to participate in the activities of the day in the 30 million businesses in the consumption and use of Alipay payment can enjoy 50 percent off discount. WeChat has previously paid nearly 10 businesses nationwide joint venture, the store launched a shake collar coupons, scan code collar coupons and other promotions, consumers can receive up to $188 coupons.

now, the mobile terminal has become a basic platform for social and business exchanges, mobile payment has become inevitable mainstream. Who have more mobile payment users, who in the "Internet plus" big battle won the initiative.

Tencent released in June 1st 2015 "micro credit households report" data show that until the first quarter of 2015, WeChat has covered more than 90% of the intelligent mobile phone Chinese, reached 549 million monthly active users, WeChat paid users reached 400 million.

Alipay and word-of-mouth statistics show that the "twelve days a total of 28 million people participated in the carnival, and at the same time as the line merchants brought 19 million 510 thousand new members. This is the second time Alipay and reputation held 1212 Alipay reputation global Carnival ", a total of more than and 30 domestic and foreign merchants to participate in the activities of thousands of lines, covering restaurants, supermarkets, convenience stores, catering, shopping district, airport, beauty salon, cinema and other eight line scene, 12 countries throughout the city and Australia, more than and 200 Asia and Hong Kong and Macao and other regions.

however, the viscosity of the new user is still unknown, in terms of precipitation users, both have a long way to go.

The

chief financial officer Yang Dong in an interview with reporters in Nandu, whether it is O2O or the other, in fact the simplest use of reason "

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