Decoding drops trademarks three lessons need entrepreneurs alert

6, 9, 16, 18, 20, 22, 24, 25, 28, 35, 36, 37, 38, 39, 41, 42, 45".


looks like a bunch of this "double chromosphere" betting number, is actually a taxi drops has submitted all the trademark application covers the category of goods or services.

has been sued for trademark infringement by the two companies, including a claim amount of up to 80 million, people have to pay attention to the situation and the protection of the trademark taxi taxi application status.

taxi drops, the less than 3 years, has a total financing of $818 million (about 5 billion 100 million yuan), claims to have 150 million users taxi software, in driving capital and demand, not only quickly became popular, many also created a precedent, as many entrepreneurs or a guest who object of worship.

however, in the rapid expansion of the taxi drops at the same time, the trademark worries and intellectual property disputes also continue to unfold, then, from the angle of trademark protection, taxi drops what lessons worth entrepreneurs learn from? The trademark application layout, a taxi drops not to force may be the field of


lesson one: application too late – the product line for 2 months before the first application for trademark

July 10, 2012, Beijing small orange Technology Co., Ltd. (hereinafter referred to as small orange Technology) formally announced the establishment of. 2 months later, drops taxi (formerly known as didi taxi) took the lead in Beijing formally launched.

while the first time to submit a taxi drops trademark application time is November 28, 2012, equivalent to 4 months after the establishment of the company, the product line after 2 months, drops taxi began to layout the trademark protection.

obviously, from the point of view of trademark protection, drops taxi is too slow". You know, although Tencent in the 1 beta version released after the trademark application has been filed for three days, but also can not stop now deep WeChat trademark dispute quagmire in the.

taxi drops in 2 months after the product line before the first application for the trademark, the trademark dispute will let himself into the continuously.

if drops taxi is not a strong push to the ground, there is no continuous capital injection, I am afraid that the road will not take the taxi drops too far.

Lesson Two: "approval is too little" – apply for only 1 pieces of trademark approved



Trademark Office (China trademark) query results show that by the end of May 6, 2015, the small orange technology filed a total of 212 trademark applications, the application time distribution in 2012 (1), 2013 (1), 2014 (67) and 2015 (143).


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