Short rent O2O case study Airbnb profit model and development prospects

 

1, basic information

Airbnb was founded in August 2008 and is headquartered in California, San Francisco. Now has become a short rental market, a decisive enterprise. It is also the most sought after business model in the short rental market. Airbnb is a travel rental housing community where users can publish and search vacation rental information via online or mobile apps and complete online reservations. Airbnb users in more than 33000 cities in 192 countries, millions of users. The basic information of product route consultation is as follows:

 

two, development process,

Airbnb is a service web site that connects travelers and homeowners who have rooms to rent. It provides a wide variety of accommodation information for users. And from the transaction amount to extract 10% service charge, as the company’s main source of profit. This simple business model has seen an alarming growth rate over the past 5 years.

2008 Airbnb two Chesky and Joe founder Brian Gebbia in San Francisco for IDSA (IDSA) during the meeting for the participants to provide short-term accommodation and the initiation of the idea, the same year in August officially launched Airbnb. In 2009, in order to provide rental housing for the newly established Airbnb, the Airbnb team began to focus on such users as real estate agents. Due to different needs, the R & D team spent six months developing tools for them. But the Chesky experience to make them aware of the real estate intermediary house like a hotel, contrary to the Airbnb from the beginning of the creation of added social elements, to make the customer feel at home, is home, to be able to play "from people who rent true to life" concept. Airbnb’s growth was relatively slow in 2009 due to earlier periods of blindness and impatience.

in 2010, Airbnb completed 7 times the growth rate. Boardofinnovation was rated as one of America’s ten largest websites in 2010. In 2010, Airbnb completed 1 million 600 thousand nights of leasing. Especially in New York, the number of rooms leased through Airbnb has exceeded the number of hotels in Manhattan’s largest hotel.

in 2011, Airbnb services grew by an incredible 800%. In this year, however, accidents also brought about a crisis for this alarming rate of growth. In July 2011, a poor tenant ransacked the landlord’s home and the landlord protested to Airbnb, but Airbnb did not respond in the first place, but instead gave some bureaucratic replies. So the landlord began to ask the media and the tribe for help

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