real estate market in the hot degree is known to everyone, but there are always a lot of people in this area of concern, in order to let the real estate market to get better development, recently, Henan Province issued Industrial and Commercial Bureau "to further regulate the province’s real estate advertising notice", in strict accordance with the requirements of advertising method, to further regulate the province’s real estate advertising activities, and earnestly safeguard the interests of consumers. The new "advertising law" for more than a year, the province’s advertising market environment has been purified, advertising order continued to improve.
As an important form of real estate information release,
real estate advertising plays a positive role in active market, sales promotion and brand building. At the same time, there are also individual real estate development enterprises and intermediary institutions to spread false information, publication of false advertising law, violations of the legitimate interests of consumers and disrupt the order of the real estate market, manufacturing market tensions, causing adverse effects in society. Due to the sale of real estate is a one-time large transactions, the social harmfulness of false advertising is extremely serious.
in order to ensure the authenticity of the real estate advertising content, the "notice" made a series of provisions: the release of real estate advertising should have valid documents. The pre-sale of commercial housing projects must obtain the project issued by the local housing and urban construction, real estate department in charge of the "pre-sale permit", the real estate intermediary service institutions to real estate development enterprises, issued the pre-sale of commercial housing projects sales of real estate advertising.
real estate advertising content should be true and legal. Real estate sales advertising content must be true, accurate, and shall not mislead, deceive the public and do not meet the pre-sale of commercial housing project content, and stated the number of commercial housing pre-sale permit and certification authority. Commercial housing sales advertising and promotional materials are expressly matters, the parties should be agreed in the commercial housing sales contracts; real estate advertising in the project location diagram should be accurate, clear, appropriate proportion.
housing information should be true, the housing area should be clearly stated as the construction area or construction area within the jacket. Housing prices should be clearly expressed as the actual sales price, and express the validity of the price. Involving internal structure, decoration decoration, should be true and accurate.
real estate is a huge industry, but false advertising, let many investors or buyers interests not to better safeguard, the "notice" clearly stipulates that the sale of real estate advertising ban issued the following content: contain the appreciation or return on investment commitments to reach a specific project; the reference time required for the project location; as misleading publicity for the planning or construction of transportation, commercial, cultural and educational facilities and other municipal conditions; with Feng Shui, divination and other feudal superstitious, contrary to good social fashion of propaganda content; the most expensive land, Wang can recommend containing;