China’s huge consumer groups, the clothing market has broad prospects for development, including the rapid pace of development of children’s wear brands, many entrepreneurs have become the object of pursuit. In the 1980s after becoming the main force of the army of the times, he (she) who pay more attention to the style, quality and uniqueness, the pursuit of the brand, more importantly, more emphasis on children’s clothing brand. Especially many parents of only children children "the two generation" of the family, the child is baby baby, in my hands if broken, with the fear of the mouth, love or not, parents are willing to realize their children dress up colorful childhood "creative dreams".
1, the domestic brand malnutrition
have to admit that our children’s clothing industry started late than foreign brands, so the gap between the objective is to promote performance obviously, especially children’s clothing brand is particularly evident. Good brand awareness and perfect sales promotion is an important factor in the promotion of foreign brands of children’s clothing, packaging success, while the domestic children’s wear brand is weak, mostly silent small brand".
"first-tier cities to sell children’s clothing brand, the two or three line of the city to sell children’s clothing products" is an important feature of children’s clothing brand market. Two or three line city children’s wear brand needs to guide the development of the road. First-tier cities find children’s clothing brand figure, the two or three line of the city is not strong "fault" is facing the dilemma of domestic children’s clothing brand reputation, excellent products, birth and high added value of brand is an important subject of domestic enterprises, but also a major responsibility on the shoulders of ren.