The new world,
brand by trial and error to the new trend of social media challenges under the influence of the occasional overnight, often hit the wall. The harsh reality is that over time, the social media trend has changed, the brand needs to adapt to these trends, or their previous efforts are all in vain.
in 2015, many brands have gradually learned how to social media to help them achieve the business target, but the learning process is full of bitter tears, the new world, they continue to use the method of trial and error to the new trend of social media challenges under the influence of the occasional overnight, often hit the wall. The harsh reality is that with the passage of time, the new trend of social media has changed, which led to the brand needs to adapt to these trends, or their previous efforts are all in vain. So, in order to facilitate the rapid adjustment of their own brand strategy, Cheil Worldwide chief digital officer Peter Kim to share with us what can affect the future of the new social media marketing trends in the end what.
1 evolved rapidly
in the past few years, changed the way consumers use the Internet, however, brands how to participate and interact with consumers, the approach also has a huge change. So a few years ago, the brand strategy work now and in the future is doomed to not work, we must re-examine the relationship between brands and consumers themselves, specify the new strategy, and remember that the future is very important to master data.
do not know if you have noticed that many social media companies in order to complete the online consumer, has abandoned the traditional, redundant internal financial review. And the best among them is like Burberry and Ralph Lauren fashion brand, to buy things in their home is only a few mouse can, while watching the video side shopping has become a reality, what is
consumers now pay more attention to their time, so they spend a lot of time in social media to digest a long brand information. This habit of consumers makes them more likely to read a short, powerful message. And this is exactly what the brand should pursue, how to make their brand content becomes more digestible, so that consumers can easily accept, will be able to take the initiative in the future.
is now the majority of social media sites advertising and push are manually uploaded, which is expected to change in the future. Automatic operation by data and computer has many advertisers in the fire, and the trend of social media is only a matter of time. The benefits of automation are obvious because each