Tencent technology news (Han Yimin) for the circle of friends more and more sharing marketing activities, WeChat decided to clean up today.
April 12th, WeChat team announced, announced the contents of the external link management practices. The contents of the violation of the specification will be dealt with, including but not limited to the contents of the link to continue to spread in the circle of friends, to stop the relevant domain name or IP
specific rules and related penalties are as follows:
a, induce share class content
1, require users to share, share the next step can be carried out to share the rear can know the answer, etc.;
2, containing express or implied users share copy, pictures, button, elastic layer, such as pop, such as: to share with friends, invite friends together to complete the task;
3, through the temptation, inducing users to share and spread the chain or WeChat public accounts articles, including but not limited to: cash rewards, real prizes, virtual prizes (envelopes, coupons, vouchers, integral, bill, information flow, etc.), set praise, fight groups, sharing can increase the opportunity to draw and the probability of winning, with integral or induce users to share, click on the money, like WeChat
and other public accounts articles;
4, with exaggerated language to coerce, entice users to share. Including but not limited to: "do not turn not Chinese, please help look forward", "forward after a life of peace", "Crazy", "will", "go to your circle of friends will appreciate your friends";
Contains more than
if the content, once found, immediately stop, stop to continue to spread the link content related domain name or IP address of the access interface in the circle of friends, sharing short-term ban related account or open platform application; for the vile, permanently banned accounts, domain name, IP address or sharing interface.
two, induced attention class content
force or induce users to pay attention to the public account, including but not limited to the attention of the view after the answer, receive a red envelope, attention can be involved in activities;
Contains more than
if the content, once found, immediately stop, stop to continue to spread the link content related domain name or IP address of the access in the circle of friends; for the vile, permanently banned accounts, domain name, IP address.
three, H5 games, test class content
to games, testing, etc., to attract users to participate in the interaction, the specific form, including but not limited to the speed of the hand, friends quiz, personality test, test signed, web games, etc.;