[Abstract] he believes that there are three types of products suitable for the public to raise, first, the star class products; the second is the other value-added services; the third is the market accurately, niche publishing.
congregation raised network publishing partner Li Yaohui
Tencent Francisco May 22nd news, this afternoon, by Chinese net letter financial group and its raise public network, the original platform will be co sponsored, Chinese’s first global public credit co chips summit held in Beijing China World Trade Center hotel. Raise public network publishing partner Li Yaohui speech, he believes that there are three types of products suitable for the public to raise, first, the star class products; the second is the other value-added services; the third is the market accurately, niche publishing.
he said to wrap a project to raise the public, need to have a little story to have emotional appeal, fully mobilize supporters of the sense of participation; the second is to do the next line roadshow, triggering a fan effect; in addition, all the chips on the line to 30-45 day period, raising time is too short, the difficulty of raising more big, raise too long words, the return period is too long, especially the publishing project, influence supporters trust.
is the following Li Yaohui speech:
I’m sorry, I try to control the time shorter. I want to share today is multi value development published, because I have been doing the traditional publishing, but also in the industry for ten years, so I stand here is this topic more, because people today are doing product origin, or do promotion, so I will have to talk empathy. Say a little bit of their own feelings, indeed in this industry, the traditional publishing, we have experienced ten years of rapid growth, but also experienced a downward trend.
I am now the topic of the traditional publishing industry is shrinking now I want to share with my colleagues here, we do not feel that the traditional publishing industry in the shrinking. Regardless of the media or their own industry is concerned, we feel that the traditional publishing, because it is a sunset industry, which is relatively high voice. We start from the two book data, these two data is when I told people’s book, they offered to me. This is a record 2008 to 2013 ground channels, we see blue columnar body, the highest in 2011, 33 billion 800 million, 2012 33 billion 500 million, 2013 33 billion, fell 8 hundred million, the industry may also be adjusted, does not represent the ground channel is shrinking, not to draw the conclusion. Then look at this data, is the shop data, from 2010 to 2013, we can find that it is almost four to five times the growth of growth in 2010 was 40-50 billion, in 2013 was 160-170 billion. This can be found, it should be said that the entire publishing industry is on the rise, but the channel structure changes, electricity supplier share is indeed increasing. My former club, is the motie book, when I chat with the sales, they.